2024 has arrived and with it it is already possible to identify some innovations, especially in the financial market, which will be highlighted throughout the year.
2024 has arrived and with it it is already possible to identify some innovations, especially in the financial market, which will be highlighted throughout the year. Trends point to significant changes driven by digitalization and the massive adoption of emerging technologies.
As Aarin analysts point out to Cointelegraph, paying attention to the highlighted tools allows you to speed up decision-making, optimize operations and anticipate new developments, sustaining the competitiveness of the segment.
Among the trends highlighted by the company, Aarin suggested that the metaverse could return to the spotlight in 2024, as, among others, it will be the year in which the Apple Vision Pro will be sold worldwide. Apple’s device could not only revive the metaverse, but entirely change society, just like smartphones did.
Check out the trends highlighted by the company for 2024.
Artificial intelligence
Artificial Intelligence (AI) has been present throughout the financial sector since the 1980s, but is expected to gain more notoriety and prominence in 2024. Autonomous and intelligent systems are being used to improve the investor experience and predict market trends, offering more efficient service and recommendations personalized.
Furthermore, AI’s ability to analyze transaction patterns, biometrics, and smart contracts still contributes significantly to system security.
“AI is already well known, but Machine Learning and natural language processing have made it gain a foothold in the sector. One of its main benefits is that, through in-depth analysis of information and personalization, it becomes easier to satisfy the customer and increase their retention in the financial market.
It also allows us to envisage a decrease in the number of frauds, as technology is becoming better able to identify these infractions”, explains Victor Tavares, Founder & CTO, of Aarin, a tech-fin hub specialized in Pix and embedded finance.
Metaverso
Apparently, another technology that will gain prominence is the metaverse, an evolution of virtual realities that promises to redefine commercial interactions. Next year, a significant expansion of this technology is expected, enabling financial transactions based on digital assets, such as NFTs (non-fungible tokens).
Furthermore, digital currencies such as Decentreland (MANA) and Enjin Coin (ENJ) are already integrated into the Metaverse, which indicates a new paradigm for online financial investments and experiences.
drex
The Brazilian financial market will enter a new era with the implementation of Drex, a Central Bank Digital Currency (CBDC). The acronym refers to a digital version of each country’s currency, with Drex being the Brazilian currency.
China and the United States have already adopted this technology, and Brazil is expected to join this list soon. Unlike conventional money, it requires a digital wallet to use.
“Drex will help with greater financial inclusion, a reduction in transaction costs and very efficient payments by integrating with blockchain technology to ensure better security. Furthermore, it is a much more sustainable method than paper money”, says Ticiana Amorim, co-founder and CEO of Aarin.
5G technology
The expansion of 5G will have a significant impact on the financial market. The speed and efficiency of this new generation of mobile networks enables agility in credit release, transaction security and an improved customer experience.
Automatic Pix
Another important advancement is Pix Automatic, an extension of the popular Pix instant payment system. Scheduled for October 2024, it will allow automatic payments of recurring bills, such as electricity and water, bringing convenience for consumers and efficiency for companies.
