Ingredient Branding  – The collaborative dynamics of industrial brands

The  branding  of a certain component in the production chains allows it to build a high distinctive value compared to the competition because the positioning of this “ingredient” can influence the final consumer in their purchasing decision, although this does not affect the incorporation of the component in the production process. manufacturing.

Intel created a consumer brand to make sense of rapidly changing PC production cycles. Today it is becoming increasingly difficult for Intel to maintain its leadership in this industry in the fastest, most diverse and accessible products, in the face of strong competition, especially from Asia, but the conceptual power of the “ingredient brand”  still has strong arguments to be explored across all industries .

Introduction to Intel’s New Branding

Intel’s new branding for the fourteenth generation of processors is presented.

New Nomenclature and Line Up

• Intel announced new brands for the next generation of processors, abandoning old nomenclatures.

• Explanation of the new nomenclature and line up of 14th generation Intel products.

• Simplification of the line up with the change to Intel Core 3, 5 and 7, in addition to the Core and Core Ultra lines.

• Introduction of Intel Ultra 5, 7 and 9 processors with different configurations.

Changes in Processor Nomenclature

This part addresses changes to Intel’s processor nomenclature.

Changes in Nomenclature

• Changes in the order in which processor names are presented to simplify naming.

• The inclusion of the term “Intel Core” at the beginning of the name followed by the numbering indicative of the generation and specifications.

Introduction to Intel Evo Devices

In this part, Intel Evo devices and their specifications are presented, highlighting performance, autonomy, camera and microphone quality, and connectivity.

Intel Evo Device

• The Intel Evo device meets a series of requirements such as performance, autonomy and quality.

• Devices with Intel Evo branding often have interesting performance specifications.

• The Intel Evo nomenclature will be maintained, as will the Vip Pro line.

New Intel 4 Architecture and Product Changes

Changes in the architecture of Intel products are discussed here, with emphasis on the introduction of the new Intel 4 architecture to improve energy efficiency and performance.

New Intel 4 Architecture

• The company is focused on optimizing its architecture to reduce consumption and heat.

• Introduction of intelfolveros technology for multi-chip stacking.

Innovations in the Fourteenth Generation of Processors

Innovations in the Fourteenth Generation

• Introduction of fóveros into household products for the first time.

• Addition of a neural processing unit to accelerate functions such as artificial intelligence.

Marketing and Expectations for the New Generation

Here the marketing around the changes in the new generation of Intel products is discussed, highlighting the clarity in the nomenclature of the products and indications of heavy investment in the fourteenth generation.

Marketing and Expectations

• Heavy investment in the fourteenth generation indicates significant changes in relation to previous ones.